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GREY POUPON
 
 

 

 

    A heading "New Kraft Campaign Aims to Spice Up Grey Poupon Image" in the Wall Street Journal Europe, May 29, 2001, (see article below) caught out eyes. Kraft. will be changing the color of its Grey Poupon mustard.

   We are disappointed in this.

   First of all, we don't like change.

    Secondly, if there are going to change, we think they are going the wrong direction. They shouldn't be changing to a brighter yellow. We like the color the way it is now. The mustard is called Gray Poupon. It is now called Yellow Poupon.     True to its name, the present color is a grayish yellow. If they want to change, they should change to a grayer yellow. In fact, an all-gray mustard would suit us just fine.

 

  grey poupon


 

   
     
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